Surebridge Named to Leadership Quadrant of IDC's Enterprise ASP Leadership Grid

Leading Mid-Market Application Outsourcer Celebrates Second Year on Quadrant Despite Tougher Criteria

Aug 6, 2003 — Lexington, MA — Surebridge, Inc., the leading outsourcer of enterprise applications for mid-market companies, today announced its inclusion for the second consecutive year in the leadership quadrant of IDC’s 2003 Enterprise ASP Market Leadership Grid. IDC, the foremost global market intelligence and advisory firm, raised the bar for inclusion in this year’s Leadership Grid to reflect the increasing needs of serving the sophisticated enterprise market.

As part of its Worldwide ASP Enterprise Competitive Analysis report (#29813), IDC reports that enterprise ASP services are gaining ground with mainstream companies, which has made it more demanding for vendors providing application service offerings.

IDC made its selection based on a vendor’s alignment with market opportunity, which factored in market share, focus on vertical and company size, ability to integrate and customize, and ability to support heterogeneous environments; and a company’s ability to gain market share in the future by evaluating brand recognition, partnership strategy, sales strategy, financial strength, and Web-native or Web services strategy.

“Although the bar has been raised, vendors continue to exhibit strong leadership characteristics despite challenging market conditions,” said Jessica Goepfert, program manager at IDC. “Surebridge maintained its position in the leadership quadrant because of its strong management support, ability to execute on its five-part plan for growth, and its relatively strong financial track record.”

For Surebridge, which just celebrated one full year of increasing EBITDA profitability and marked its best quarter in its company history with the signing of 50 customer deals in its second quarter to surpass the 1,000 customer mark, IDC’s ranking in the leadership quadrant of the grid underscores the company’s exceptional growth and future potential.

“It is an honor to be named by IDC as one of the most influential providers of enterprise application outsourcing services for two years running,” said Peter J. Boni, chairman and CEO of Surebridge, Inc. “We have been diligent about executing our growth strategy and have been successfully meeting the changing end-to-end outsourcing needs of our customers.”

Surebridge is the only application outsourcer that can provide a comprehensive portfolio of totally integrated front-to-back end ERP, CRM and eBusiness solutions to mid-market companies. Unlike most traditional service providers and systems integrators, Surebridge, with its CIO-on-call and vertical approach to application outsourcing, has the ability to tailor applications to integrate seamlessly into legacy systems, eliminating the need for total customization. Surebridge, with its customer-centric business model that has yielded a high customer satisfaction rating, has expertise in CRM, supply chain management, human capital management, and financial management expertise areas. Its expertise in several vertical markets provides tailoring specific to client requirements and building a road map to deliver applications that meet customers’ exact strategic needs at a fraction of the cost of complex customization.

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies and the financial community. Additional information can be found at www.idc.com.

IDC is a division of IDG, the world's leading IT media, research and exposition company.

About Surebridge, Inc.

Surebridge, the leading provider of outsourced enterprise application solutions for middle market companies, delivers brand name application choice and affordable strategy, implementation, outsourcing and optimization services. Surebridge's complete portfolio comprises ERP, CRM, eBusiness integration and productivity applications, driving efficiencies into business processes and adding value to customers, partners, shareholders and employees alike. Its full service offerings include software selection based on business need, rapid and precise application deployment, upgrade services, secure hosting, application management and continuous business improvement solutions. By providing outsourced business-critical enterprise-level applications, Surebridge provides tremendous cost savings to its customers. In addition, Surebridge's offerings are enhanced with a constant eye toward value through high-touch customer service. Surebridge offers vertical expertise in the manufacturing/distribution, financial services, healthcare/pharmaceutical, services, publishing/media & communications, and public sector industries. The company was founded in 1997 and is headquartered in Lexington, Mass. For more information, please visit www.surebridge.com, or call 781-372-3222.

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Surebridge Named to Leadership Quadrant of IDC's Enterprise ASP Leadership Grid

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