Cramer Productions
Cramer is an Integrated Media Productions company that not only focuses on the seamless integration of strategy, messaging, media and resources, but leverages an "insourcing" model to produce the initiatives as well. Rooted in a solid productions heritage, Cramer is dedicated to delivering high-impact initiatives and results for its clients. With its unique insource model for talent and technology, Cramer offers five businesses in one: events, interactive, video, webcasting and print. The integration of these offerings, coupled with an insource approach to managing projects, ensures that clients' expectations are exceeded while the impact of their marketing dollars is maximized. Cramer's professionals are known for their creativity, integrity, agility and accountability. Cramer clients cross multiple markets and include Bayer HealthCare, The Boston Red Sox, Boston Scientific, Citizens Bank, Comcast, CVS Pharmacy, EMC, Fidelity Investments, Fleet, Gillette, Harvey Industries, HP, Jordan's Furniture, Macromedia, Motorola, Novartis, Ocean Spray, PricewaterhouseCoopers, Pfizer Inc., Progress Software, and Serono, Inc. Cramer is privately held and located in its 70,000 square foot state-of-the-art facility outside Boston, MA. For more information, visit www.crameronline.com or call 1-800-439-3375.
Challenge
- Cramer required a CRM solution that would tightly integrate with its existing Solomon back-office solution
- Cramer lacked a single, unified CRM solution that would allow them to track activities, opportunities and manage marketing campaigns
Solution
- Siebel Sales, MidMarket Edition implemented by NaviSite
- Solomon ERP implemented, hosted and managed by NaviSite
- Complete solution for both front and back office
Results
- Executive reports to drive management decision processes
- Cramer was able to focus on their core businesses while NaviSite hosted their Solomon ERP system
