Mac Gray
Mac-Gray is dedicated to making life easier for our customers by implementing innovative solutions that fit their individual product and service needs. Since 1927, Mac-Gray has been using the most advanced technologies and innovations to provide our customers with the highest quality service, superior products, and added convenience.
Challenge
- Improve the effectiveness of Mac-Gray’s sales force across multiple divisions
- Facilitate “best practices” by replacing multiple paper-based and Excel-based tools with a single unified CRM solution
Solution
- 15 users of Siebel 7, MidMarket Edition
- Implemented full front- and back-office solution by NaviSite
Results
- Single, unified CRM solution for a select group
- Improved sales effectiveness through enforcement of best practices
